// Trending intel
Survival is the cleanest signal we have. A creative that's been running for weeks is doing one of two things: converting, or burning cash — and advertisers rarely burn cash for long. Sorted by observed days-running across Taboola, Outbrain, MGID, and RevContent.
// no creatives in the index right now.
// days running = last_seen − first_seen, computed per deduped creative (sha256 of title + thumbnail hash).