DMCA & takedown policy

1. Editorial and research purpose

mediabuyer.site is an editorial publication and research index for the performance-marketing industry. The Service surveys, archives, and reports on native advertising creatives that were served publicly by third-party advertisers on third-party publisher properties. Reproductions of those creatives are displayed in the context of news reporting, criticism, comparison, statistical analysis, and competitive research, relying on the limitations and exceptions to copyright in Arts. 32–37 of Spain’s Ley de Propiedad Intelectual (Real Decreto Legislativo 1/1996), Articles 3–5 of EU Directive 2019/790 on copyright in the Digital Single Market (text and data mining; reproduction by press publications for criticism and review), and analogous fair-use principles under 17 U.S.C. § 107.

2. We do not claim ownership of advertiser creatives

The images, video frames, headlines, advertiser names, logos, trademarks, and other creative assets indexed on mediabuyer.site are the property of their respective advertisers, agencies, publishers, or other rights-holders. We do not claim ownership of those assets and we do not grant any license to copy, redistribute, re-host, or commercially reuse them. Display on mediabuyer.site is not, and must not be construed as, authorization from the rights-holder for any downstream use.

Visitors who choose to download, copy, or otherwise reuse any third-party creative they see on the Service do so on their own initiative and at their own legal risk. See the Terms of service for the full visitor obligations and the indemnification clause that applies to such downstream use.

3. Designated agent for takedown notices

mediabuyer.site has a single designated agent for receiving notices of claimed infringement. All notices and counter-notices must be sent to:

• Designated agent: mediabuyer staff, on behalf of Luba Media S.L.
• Email: info@luba.media (use the subject line DMCA / takedown)
• Physical address: Luba Media S.L., Spain. Full registered address provided on request for service of legal process.

Notices sent to addresses other than the one above may be ignored or delayed.

4. How to request removal

To be effective, a notice of claimed copyright (or trademark, or other rights-holder) infringement must include all of the following elements (modelled on 17 U.S.C. § 512(c)(3)(A) and Article 16 of the EU Digital Services Act):

1. Identification of the rights you assert — copyright, trademark, right of publicity, database right, or other; and the basis on which you hold or are authorized to act on those rights.
2. Identification of the work or asset claimed to have been infringed (or, for multi-work notices, a representative list).
3. The specific URL(s) on mediabuyer.site where the allegedly infringing material is located, sufficient to permit us to find and act on it. Notices that fail to identify specific URLs cannot be acted on.
4. Your contact information — full legal name, physical or postal address, telephone number, and email address.
5. A statement that you have a good-faith belief that the use of the material complained of is not authorized by the rights-holder, its agent, or the law.
6. A sworn statement, under penalty of perjury, that the information in the notice is accurate and that you are authorized to act on behalf of the owner of the right asserted.
7. Your physical or electronic signature.
8. For EU complainants, a statement explaining the reasons why the content is illegal under EU or member-state law, as required by Article 16 DSA.

We may publish redacted notices to Lumen for transparency, after removing personal contact details.

5. Our response and timeline

• Acknowledgement: within 24 hours of receipt at info@luba.media.
• Action: if the notice is facially valid, we remove or disable access to the identified material expeditiously (typically within 48 hours of acknowledgement).
• Notice to the affected party:we notify any user, advertiser, or other affected party whose content was removed and provide a copy of the notice (subject to redactions to protect the complainant’s personal data) and information about the counter-notice procedure.
• Reasoned decision: as required by Article 17 DSA, we provide a clear and specific statement of reasons for our action, including the legal or contractual ground relied upon.

6. Counter-notice procedure

If you believe content was removed in error, you may submit a counter-notice to info@luba.media (subject line DMCA counter-notice). The counter-notice must include all of the following, modelled on 17 U.S.C. § 512(g)(3): your physical or electronic signature; identification of the material that was removed and the location at which it appeared before removal; a statement under penalty of perjury that you have a good-faith belief the material was removed as a result of mistake or misidentification; your name, address, and telephone number; and a statement that you consent to the jurisdiction of the courts of Madrid, Spain (or, if a U.S. address, the federal district in which that address is located) and that you will accept service of process from the original complainant or its agent. On receipt of a facially valid counter-notice we forward it to the original complainant; if they do not file a court action within ten (10) business days we may restore the removed material in the time-frame contemplated by 17 U.S.C. § 512(g)(2)(C). EU complainants are also informed of their right to use out-of-court dispute settlement under Article 21 DSA.

7. Repeat-infringer policy

We maintain a policy of terminating, in appropriate circumstances, the accounts and access of users, contributors, or other parties who are repeat infringers, consistent with 17 U.S.C. § 512(i)(1)(A) and Article 23 DSA on misuse. Repeat patterns of submitting infringing material, evading takedowns, or filing manifestly unfounded counter-notices may also lead to permanent access loss.

8. Trusted flaggers

We give priority handling to notices submitted by entities designated as "trusted flaggers" by the Digital Services Coordinator of an EU member state under Article 22 DSA. Please identify your trusted-flagger status in the subject line of the email.

9. Misrepresentation

Under 17 U.S.C. § 512(f) and Article 23 DSA, knowingly submitting a materially false notice — or repeated, manifestly unfounded notices — may make you liable for damages, including costs and attorneys’ fees, and may result in suspension of your ability to submit further notices.

10. Defamation, privacy, and other complaints

For non-copyright complaints (defamation, right to be forgotten under Art. 17 GDPR, right of publicity), please email info@luba.media with the specific URL and the legal ground for your request. We follow the same 24-hour acknowledgement target.

11. Related pages

• Terms of service — including the third-party content, acceptable-use, and indemnification clauses.
• Editorial standards — how we source and verify content.
• Corrections — for factual corrections rather than rights-holder takedowns.
• Privacy policy