Free tools
Calculators
The four numbers every performance marketer should be able to compute in their head. Run them here when you can’t. No email wall.
ROAS calculator
Revenue ÷ ad spend. The first ratio every operator should know.
ROAS
3.00×
Profit
$1,000.00
Margin
66.67%
CPA calculator
Cost per acquisition with revenue + ROAS implications.
CPA
$41.67
Revenue
$960.00
Profit
$460.00
ROAS
1.92×
Breakeven calculator
What can you afford to pay per click and per acquisition before you lose money?
Breakeven CPA
$52.00
Breakeven CPC
$1.56
Breakeven ROAS
1.54×
Formula: breakeven CPA = AOV × margin. Breakeven CPC = breakeven CPA × landing-page CVR. Bid above this and you bleed; below it and you scale.
EPC calculator
Earnings per click on the offer side, with eRPM.
EPC
$0.40
eRPM (per 1k)
$400.00
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